In a world that is being reshaped by data, businesses are now turning to analytic solutions to predict future outcomes and in doing so are deriving maximum advantage from their data.

Many businesses have invested in Big Data initiatives in order to capture, store, and manage all this data. They are now looking further – at how to drive return on investment (ROI) from this mass of information by generating insights that add value to their business. The answer lies in predictive analytics software that uses algorithms to find patterns in large volumes of data, thus enabling predictions to be made about the future.

This eBook is aimed at helping you, as a business leader, to understand the potential competitive advantage that predictive analytics can bring to your organization. We will demystify some of the more complex areas – including how predictive analytics fits with existing analytics strategies and how predictive modeling works – and cover proven strategies for success with predictive analytics.