Every customer interaction influences the buyer experience; however, some activities have a greater impact on the relationship between buyers and sellers. Service is at the top of the list.

According to research by Aberdeen Group, improving customer engagement results is the number one objective for most businesses. But one area of activity that often gets overlooked in driving this outcome is service – whether delivered through the contact center or by field service technicians.

Download the research brief from Aberdeen Group, which highlights how getting service “right” helps companies build and nurture customer loyalty. The report discusses how service excellence impacts an organization’s ability to drive customer engagement and looks at two key capabilities all service leaders must implement to achieve success.