Digital transformation is not a future issue. It is already presenting real challenges for businesses every day. And the reality is – technology-driven change existed long before digitization.
Although no one seriously disputes the relevance and need for digital transformation, many businesses are hesitant in their approach and struggle with how to get started.
Here are some principles that can help:
- Don’t wait for the perfect plan; just get started and build on interim results.
- There is no one-size-fits-all solution. Learn from the experiences of others as a starting point rather than a set of rules.
- Always start with the customer in mind. When digitizing new or existing customer touchpoints, take everything into account: customers, products, processes and systems.
- Don’t lose sight of the big picture. While in most cases you’ll be digitizing existing processes, remember to think beyond the existing business model for new ideas.
Download our Expert Brief, Getting Started with Digitization: How to Find the Right Strategy for Your Enterprise, for an overview of the steps you can take to get started toward digital transformation for your business.