Boost Customer Engagement and Sell More

You need to identify key decision makers quickly and establish an understanding of your customers’ objectives. SAP Sales Cloud fully equips your sales team by breaking down silos of customer data in the back office and delivering it to your team.

Provide your sales reps with relevant insights, including which customers to contact, how to address their pain points, and how to nurture each opportunity to completion.

Benefits of Sales Automation Software

• Analyze data in real time: Identify where sales under performs, and fix issues faster.
• Remote teamwork: Work from anywhere, with access to your data on mobile devices.
• Create personalized offers: Set up automated rebate offers and incentives to get more customers across the line.

Segment your customers into narrower groups than ever before with a detailed and automatically updated list of customer profiles. Replace mass marketing campaigns with groups of highly targeted campaigns customized for an audience as little as one person.

With all your data in one dashboard and real-time results, you can analyze campaigns on the fly and make your marketing budget go further.

Benefits of Cross-Channel Marketing Software

• Segment customers with ease: With the help of machine learning, identify new customer segments to target with personalized campaigns.
• Share data across departments: See real-time data from your sales and service teams and know your results sooner.
• Analyze ROI: Find out which half of your budget is being wasted and optimize your spend on the go.

Whether you’re in B2B or B2C, customers expect a buying experience that’s as smooth as Amazon Prime or the Apple Store. With SAP Commerce Cloud, there’s no boundary between your website and physical stores, so customers can order a product online and pick it up in-store. Allow suppliers, distributors and partners to access your platform to speed up the supply chain and provide shorter delivery times to customers.

Benefits of an E-Commerce Platform

• All orders in one place: Keep track of sales from stores, website and online platforms in one dashboard.
• Organize product information: Keep all your product data in one place, so every employee and customer has access to the most up-to-date information.
• Personalize your online store: Provide personalized recommendations based on browsing behavior and characteristics.

With SAP Service Cloud and SAP Field Service Management, you not only accelerate processes and improve the first-time fix rate, but create opportunities before, during, and after a purchase to engage customers and sell more. Your call-center specialists have access to complete, contextual customer information, so they know exactly which products will perfectly suit their customer.

Benefits of Real-Time Service Software

• Resolve issues faster: See your customer’s purchase history, previous support tickets and more to solve issues quickly.
• Empower service teams to sell: Set up special discounts and rewards which automatically become available for certain customers.
• Mobile accessibility: Your field service techs access all customer data on their mobile – even when remote, reducing the risk of delays and canceled appointments.

Customer centricity requires knowing just about everything on each and every customer. With SAP Customer Data Cloud, you can bring together a customer’s profile information, buying history, website and customer service interactions, and even their predicted needs. You can then share access with your marketing, sales, service teams and more, so they’re fully informed and can make the most from every customer interaction.

Benefits of Central Data Management

• All data in one place: Manage your customer accounts centrally and avoid the risk of losing information.
• Earn trust: Give your customers control over the data they share and build trust.
• Simplify GDPR compliance: Automatically comply with GDPR regulation in the EU, without complex data privacy initiatives.

To measure the success of your CX initiatives, it’s vital to know which metrics to measure and to record them consistently. Some of the most widely used data metrics are:

• Customer Effort Score (CES) measures how difficult or easy it is for your customers to complete an action (e.g., applying for an insurance policy online).
• Net Promoter Score (NPA): Customers are asked, usually on a scale of 1-10, how likely they are to recommend the product/company to a friend.
• Customer Satisfaction Score (CSAT) measures how satisfied customers are with specific aspects of a product or service.
• Time To Resolution (TTR) is the average length of time it takes to resolve a service issue.

To uncover more specific product issues often requires in-depth research. Qualtrics from SAP allows research to be analyzed at scale to uncover trends in both quantitative and qualitative data. We integrate all elements of the Qualtrics platform within your systems.