Consumer packaged goods (CPG) have always been essential to our daily lives, but during the pandemic they took on heightened importance. Today’s consumers have many options – from products to channels to delivery – and they expect to be provided with choices that are best for them. This change in dynamic puts tremendous pressure on consumer products companies to understand and engage with consumers on an individual level.
Beyond this, consumer products companies face tremendous volatility in basic costs, from raw materials and labor, to shipping and beyond. These pressures are challenging, but they are also opportunities. The firms that get the digital transformation right will drive consumer engagement and customer loyalty, enjoy more competitive business models, and earn a greater share of industry growth moving forward.
Learn how your company can invest in new digital capabilities and be better positioned to compete in the marketplace, grow life-long consumer relationships, and boost profits and revenue.